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In university admissions, the battle to attract the best and brightest new students can be fierce. While our southern California weather, interprofessional education, and caring faculty are highly valued characteristics, a student’s decision often is most affected by cost. Recruitment scholarships can therefore be a deciding factor for the most sought-after students, who can, in the long term, help the University attract and retain the best faculty, improve board passing rates, and increase our rankings and reputation.